Head of Marketing EMEA
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
- Responsible for creating, defining, owning and leading the regional GTM strategy for ICIS in EMEA.
- Ensure our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
- Work closely with the local leadership team to understand and support regional business priorities.
- Act as the intersection of regional Strategy, Marketing Development, Marketing and Sales
- Drive a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus
- Optimise execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations.
- Work closely with the Commercial Proposition Groups (CPGs) and Customer Success teams.
- Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications &PR, Marketing Strategy, Customer Insight and Analysis teams.
- Advocate for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence.
- Drive excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
- Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking,accountability and reporting.
- Measurement of marketing sentiment &ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
- Identify opportunities to continually innovate, refine and improve existing processes to unlock capabilities and elevate the marketing operating model.
- Extensive regional B2B marketing experience
- Demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution
- Strong commercial acumen and witha track record of delivering commercial success
- Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
- Outstanding communicator and collaborator, with proven experience to influence and inspire at all levels
- Excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
- Proven ability to be an adaptive strategic leader
- Comprehensive digital skillset underpinned by data literacy
- Practical experience ofCRM and MAP systems such as Salesforce and Eloqua
- Excellent written skills with the ability to present at a senior leadership level
- Creative flair and a curious mindset
- Proven budget management experience
- Track record of managing external marketing agencies
- Solid business, analytical and critical thinking skills.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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