A day in the life of a Social Media Executive

The Social Media department is one of the quickest growing departments at PMW, and has seen two new social media experts joining the team in the past year. One of our talented Social Media Executives, Georgia Hardman, has been part of the team for nearly a year and a half now, so is well settled into our, at times, crazy office family.

1pm: means it’s lunch time. I spend the hour relaxing and catching up with the rest of the team. Occasionally we go out for a social media team lunch, especially when a new member joins the team, which provides a great opportunity to get to know each other better.

2pm – 4pm: After lunch it’s back to work and, after a quick check of my emails, I spend some time monitoring my client’s social media pages to check on any messages, comments, likes and shares. I then continue writing my content, and speak directly to our clients to make sure any upcoming news is covered in our posts. For example, a sale that has started or a store holding a public event.

4pm – 5pm: The rest of my afternoon is spent setting up any upcoming competitions. The public can like or comment on the page to have the opportunity to win anything from a Mikata drill to a Virgin experience day.

I also attend creative meetings gathering with the team from other departments to discuss ideas for current and new business. At PMW we regularly host creative meetings to think up new and innovative ways to raise our clients’ profiles.

5pm – 5:30pm: It’s time for a catch up with the rest of the social media team; Fay, Ben and Tracie. We talk on a daily basis and spend some time discussing ideas to use on social media for each of our clients.