Shopper Marketing Lead
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
Nestlé Confectionery
Shopper Marketing Lead
York
Salary up to £85,000 depending on experience + excellent benefits + generous pension scheme
- Provide shopper marketing leadership and ensure effective working relationships with Sales, Marketing and Commercial Development Team (CDT)
- Shape and evolve the annual Shopper Marketing strategy whilst support the CDT Director in developing the future year strategy ensuring alignment between marketing and customer/channel strategies
- Develop detailed understanding of customer and channel marketing strategy, goals and calendar. Use this understanding to proactively identify opportunities to align with customer events and strategies and ensuring local implementation of brand strategies across customers in line with agreed brand priorities and media plans
- Translate the marketing calendar to deliver the annual activation calendar across all channels/customers to boost Nestle brands visibility, execute below the line activity, and grow NUK Confectionery market share
- Manage all trade comms and ensure they fit with brand, category, and corporate guidelines
- Work alongside Sales and CDT Operations Lead to ensure all performance metrics are on track with corrective actions as required
- Lead the identification of future innovation, thinking and best practices relating Shopper Marketing alongside Insight and Category Planning leading to identification of test and learn opportunities within key customers
- Manage the selection relationships and performance of external agencies including shopper marketing and field sales
- Coaching and developing the Shopper Marketing team
- An understanding of brand strategy and communications approaches
- Experience in people and team management
- Broader commercial awareness of our customers and our category strategy
- A strong understanding of the retail environment in-store and online and the ability to work in a fast paced environment
- The ability to constructively assess messaging and creative to ensure it is optimised to engage and drive behaviour change with both shoppers and customers.
- A demonstrated ability to work cross functionally and manage results to often tight deadlines.
- Strong influencing and communication skills at all levels, both up and down the organisation to enhance integration of shopper within the total communications and media mix.
- Passionate about building strong relationships and delivering excellence in results.
The closing date for this role is the 2nd June 2023.
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
Similar Opportunities in United Kingdom View All UK Roles →
Principal Data Analytics Specialist
Senior Clinical Diagnostic Radiographer
Werkstudent Mobile Development (m/w/d)
Apply for this Position
Receive high-paying Manufacturing openings directly to your inbox.
Direct Candidate Application
Shopper Marketing Lead • Nestle
Encrypting candidate credentials...
Connecting to official employer gateway...
Application Successfully Queued!
Your application for Shopper Marketing Lead has been received by Nestle.