Content Marketing Manager

Content Marketing Manager

Our client is a startup university that equips learners with a toolkit to tackle the complex, real-world problems of the 21st century. With a world-class faculty, 3 exceptional founding cohorts and close partnerships with global organisations such as McKinsey, The Gates Foundation and Innocent Drinks, they are building a new type of education for those who want to shape the world, not just fit in.

Who You Are

• 
  You're a diligent, entrepreneurial self-starter: you love all things interdisciplinary, marketing and brand and are energised by taking full responsibility for a brand's tone of voice and content requirements from inception through to execution.
• You're wildly creative, you recognise the importance of testing truly innovative ideas to make the brand's tone of voice challenger, consistent yet compelling.
• You have experience of working in a marketing role and are comfortable with working in a collaborative, fast-paced start-up environment with some degree of ambiguity.
• Execution is your middle name: you're a doer. You recognise that strategy and planning can only get you so far and that high growth is dependent on getting things done to a high standard.
• Copywriting for different audiences comes naturally to you. Whether you're trying to target school goers or leaders in industry - you have the knack of capturing their attention.
• You have an unbridled passion for disrupting higher education and growing a new type of university that rivals legacy institutions. Bonus points if you like spending time with academics.
• You can write impactful social content and enjoy long form blog writing as well.

Requirements

What the job involves

• Being tone of voice in the world! The question being, what should a university challenger voice be? Cheeky? Funny? Intellectual? We need your help to decide.
• Owning the end-to-end funnel of content on our website, prospectus, social channels and all marketing materials.
• Kickstarting, monitoring and evaluating content strategies across all channels.
• Collaborating as a member of a cross functional team on developing new educational content.
• Create unique, memorable and helpful content for our customer segments, and for all stages of the funnel, including blog articles, white papers, reports, webinars, product sheets, case studies, emails and video scripts.
• Creating our SEO strategy and executing it to increase organic traffic.
• Becoming an expert on and be able to masterfully articulate our vision and product.
• Owning the social media channels and executing a strategy with the help of your team.

Benefits

• You will be the brand's content owner and work closely with product and marketing leadership to have a direct impact on the brand's trajectory
• Company-sponsored monthly fitness contribution
• Annual personal development contribution for external training/coaching
• Opportunity to join a fast-growing organisation
• 30 days holiday. Take time out to be inspired
• Opportunity to work remotely (including in another country) for up to 1 month each calendar year

The successful candidate will have the right to work in the UK.