Editorial Director

We believe in the power of populist creativity to help brands grow, and have done so for some of the world’s most iconic brands including McDonald’s & Kellogg’s.

We also believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our guiding principles are simple: be open, be generous, be curious. We pride ourselves on a genuinely friendly and informal style where everyone’s invited.

The happiest people and most exciting places are also the most creative in our industry, and Leo Burnett has both of these, alongside a real passion for great ideas. Together, this makes it an outstanding agency for people to ply their craft.

Leo Burnett London has won a lot of awards – we regularly sit at the top of the tables for creative awards both in the UK and globally. We are a truly integrated creative agency and strongly believe that a great idea can live anywhere.

Leo Burnett UK is seeking an experienced Editorial/Content Director to join our creative team. The successful candidate will have a proven track record in-house content creation, content studio, creative/editorial team at a social media or digital agency. They will have a highly developed understanding of online platforms and audience trends on social and be able to go beyond being a consumer of social media and be a creator in their own right.

Responsibilities:

• Develop and execute editorial/content strategies that drive engagement, awareness and business objectives for our clients
• Create content plans that are tailored to each platform and audience
• Work collaboratively with the creative team to turn concepts into bespoke executions that are tailored to online format and channel in a way that feels native to the platform experience.
• Identify contextual ‘reactive’ opportunities and develop activation ideas in a timely way
• Take an editorial mindset in terms of being able to execute an ‘always on’ approach that is reactive to the situation ‘on the ground’
• Copywriting experience is essential, with a proven ability to create engaging and persuasive copy across multiple platforms.
• Work directly with designers to bring online assets to life visually.
• Ability to work across more brand-led, product-led and performance marketing assets.

What Skills We’re After:

• Creative Strategy: You should be able to develop and execute creative content strategies that align with the overall marketing objectives of the agency and its clients. This means being able to think strategically and understand how your content fits into the larger marketing and branding goals.
• Leadership: You should have strong leadership skills and be able to inspire and motivate your team to develop high-quality content that engages the target audience. This means being able to communicate your vision clearly and provide guidance and support to your team.
• Content Development: You should be able to develop content that is engaging, relevant, and tailored to the platform and channel. This means being able to turn concepts into bespoke executions and work with designers to bring online assets to life visually.
• Social Media Expertise: You should have a highly developed understanding of online platforms and audience trends on social media, and be able to identify contextual "reactive" opportunities and develop activation ideas in a timely way. This means going beyond being a consumer of social media and being a creator in your own right.
• Adaptability: The digital landscape is constantly evolving, and you should be able to adapt your content strategies to meet the changing needs of the audience and the platform. This means staying up-to-date with the latest trends and technologies, and being open to trying new approaches.

• Proven experience in-house content creation, content studio, creative/editorial team at a social media or digital agency.
• Highly developed understanding of online platforms and audience trends on social.
• Copywriting experience is essential, with a proven ability to create engaging and persuasive copy across multiple platforms.
• Strong editorial mindset in terms of being able to execute an ‘always on’ approach that is reactive to the situation ‘on the ground’.
• Experience in identifying contextual ‘reactive’ opportunities and developing activation ideas in a timely way.
• Ability to turn concepts into bespoke executions which are tailored to online format and channel in a way that feels native to the platform experience.
• Strong communication, presentation and interpersonal skills.
• Strong attention to detail.
• Proven ability to work collaboratively with a creative team.
• Ability to work under pressure and meet tight deadlines.
• A passion for social media, content and digital marketing.

If you are a talented Editorial/Content Director with a passion for social media, content and digital marketing, we would love to hear from you. Leo Burnett UK offers a supportive and dynamic work environment, competitive salary and excellent benefits.

Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.