Global E-Commerce Insights Director

Job Description

Join our direct-to-consumer Global Ecommerce team on the journey to reaching more kids & adults around the world with LEGO products and experiences. The Insights & Trading Optimisation team plays a pivotal role in understanding performance & behaviours on LEGO.com and turning these insights into actions across the business.

This is a rare opportunity to connect strategy with actions driving impact.

Core Responsibilities

• Lead the Trading Optimisation team and work closely with global & local stakeholders such as BI, trading, marketing, and digital product teams to deliver concrete insights that improve the consumer experience and drive growth

• Ensure deep understanding of performance drivers on LEGO.com considering e.g. different audience segments, shopper journeys, and on-site behaviours

• Facilitate data-driven decision-making with stakeholders to inform development (e.g. new tech features) and commercial decisions (e.g. budget allocation, marketing decisions, campaign priorities etc.)

• Proactively support key commercial events (e.g. Black Friday) and work closely with relevant teams to provide real-time, data-driven recommendations

• Own, maintain and optimise existing data sources and dashboards, as well as identify data gaps to build a more integrated picture of performance and shopper behaviors. Work together with Business Intelligence and the Data Office on reporting, ingestion opportunities, data governance and compliance

• Further accelerate our use of data-driven models to inform decision-making, from simple models to complex models created in collaboration with our advanced analytics team or external partners (e.g. leveraging AI)

• Champion a data led and self-service culture, encouraging curiosity, ensuring insights are shared broadly across the organisation

Play your part in our team succeeding

As a part of the LEGO Retail organisation, the Global Ecommerce team drives the development of LEGO.com and D2C shopper channels across regions, including new market entry, and plays a pivotal role in our organisations commercial strategy.

Working alongside key collaborators and data owners, this role will play a key part in continuing to move to a more multidisciplinary set of data sources and a focus towards useful data-driven insights that drive business performance.

Do you have what it takes?

• Extensive experience working as an Insight / Analytics professional in a leading consumer goods company, analytics agency or consultancy.

• Consistent track record of using consumer and shopper insights to deliver impactful commercial action. Preferably experience from direct-to-consumer ecommerce, with solid understanding of critical business decisions and trade-offs.

• Leading edge experience with qualitative and quantitative data sources and methodologies, including advanced modeling.

• Significant experience working with web analytics (Adobe Analytics, Google Analytics, Amazon), data visualisation tools (e.g. Tableau, PowerBi) and big data platforms. Deep understanding of underlying data structures and data QA.

• Excellent collaboration & stakeholder management skills with the ability build strong working relationships with both data specialist and senior stakeholders. Excellent communication skills and strong data-driven storytelling is a must.

• A positive can-do approach and determination to overcome obstacles and natural curiosity - always looking to understand why something has happened and looking for the 'so what'

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What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.