Social Media Strategist

Kent Fire and Rescue Service (KFRS) has an exciting opportunity available for a Social Media Strategist to join our team in Maidstone. You will join us on a full-time, permanent basis, and in return, you will receive a competitive salary of £28,239 - £32,136 per annum with an additional on-call payment of £3,547.31 PA.

Being a part of Kent Fire and Rescue Service

Everyone is unique. Everyone has value. Everyone helps to make Kent Fire and Rescue Service a great place to work. We are one team. Together with our customers, we are creating a safer future for Kent and Medway.

About the role:

As a Social Media Strategist , you'll be setting the social media strategy, running multiple social media channels, and creating engaging brand relevant and trend-led video content for different audiences – keeping our current followers happy, whilst looking for new audiences.

As our Social Media Strategist , you will be responsible for:

• Running KFRS’ social media channels day-to-day, and during emergency incidents
• Setting the paid and organic strategy for all KFRS’ social media channels
• Producing detailed content plans for all KFRS’ social media channels
• Posting/scheduling content and advertising across all platforms
• Creating engaging and unique brand relevant video content independently using an iPhone, as well as in collaboration with design colleagues
• Collating insights through social listening and online conversations with members of the public
• Developing a social media evaluation framework
• Assisting with the press office function as required

What we’re looking for in our Social Media Strategist:

• Degree level or equivalent in communications/PR/marketing, or, at least five years’ experience in a busy communications team/news room/PR agency
• Experience in creating social media strategies, running multiple social media channels, and content creation for a variety of social media platforms – paid and organic
• Experience of using a defined brand
• Experience using effective storytelling to reach people in different ways
• Outstanding verbal and written communication skills, with the ability to adapt tone of voice for different channels and audiences with ease

Please apply by Midnight on Sunday 26 February 2023.

Interviews will be held on the 6th, 7th or 8th March 2023.

As part of your application, you are required to:

• upload your CV
• write a personal statement outlining your experience and suitability for the role
• create a 30-second creative reel/video about yourself, your skills and demonstrate you can create dynamic content – add a WeTransfer link at the bottom of your personal statement

Shortlisted candidates will be required to create a social media plan for a specific campaign in advance, and present it at interview, and a short test will be carried out at the start of the interview. Details will be provided when shortlisted candidates are contacted to book their interview slot.

If you feel have the skills and experience to become our Social Media Strategist please click ‘apply’ today, we’d love to hear from you!

Inclusion is at the heart of everything we do. We know that great minds don’t think alike, so we rely on diverse thoughts, feelings, beliefs, and backgrounds to create the best working environment that we can possibly offer.

Kent Fire and Rescue Service, its employees, and volunteers are committed to safeguarding, protecting, and supporting children, young people, and adults at risk. As part of our safer recruitment process, we will undertake pre-employment checks to verify your suitability for the role. These checks will include your references and a standard or enhanced Disclosure and Barring Service (DBS) check. Enhanced DBS check with barred lists are carried out for roles with direct and unsupervised access to children, young people, and adults at risk. Risk assessments will be undertaken on any disclosures identified as part of the pre-employment checks.

As a Public Sector organisation with added responsibilities under the Equality Act, 2010 the candidate must demonstrate an understanding of what is meant by Equality, Diversity, and Inclusion and how this fits in with their everyday work.