Specialist Content Editor : Digital at BT
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Position Overview & Specifications
Specialist Content Editor : Digital at BT
BT Consumer is home to three household brands – BT, EE and Plusnet. Collectively, we generate more revenue than any other part of BT and we serve the whole of the UK. All three provide home phone, broadband, TV and mobile services and we’re aiming to create a connection in every home in the UK by 2025.
“We're going beyond 4G, 5G, Wi-Fi and ultrafast broadband to seamlessly connect our customers wherever they are to the things that matter most to them.” Marc Allera, CEO, BT Consumer
About the job
- Manchester
- Birmingham
- Bristol
- London
- Leeds
As a Specialist Content Editor for BT Consumer, you’re an expert in content production, strategy and optimisation of content. You’ll work closely with Developers, Content Designers and Product Designers to help create exceptional digital content.
Working in small dynamic teams, you’ll help create user journeys for our products and services by developing our website and/or app pages that meet our users’ needs. You’ll manage the full lifecycle of our content, including helping to create impactful campaign experiences and trialling content through personalisation and A/B testing.
Our focus is content quality over quantity. Your role will be crucial in producing high-quality content that’s well researched, accessible, evidence based, and SEO informed. You will support junior Content Editors as they learn their craft through mentoring and training.
With a strong online publishing background, you will have the opportunity to be involved in content creation, curation, editing, publishing, and the technical side of production. And you’ll be an advocate for content governance and be responsible for maintaining the content in the CMS.
Working with us
We need you to be ready to challenge ways of working and embrace learning at every opportunity. You’ll get behind our mantra of ‘build, measure, learn’ – always working in ways that put the user experience first.
- work fast, always learn, accept failure, and iterate again
- always start with user needs, working towards user outcomes and business goals
- champion simplicity, efficiency and consistency, in all your work
- collaborate across team boundaries, using shared, agreed processes, tools and methods.
- building, editing and publishing content in our CMS, Adobe Experience Manager (AEM)
- using Headless AEM, building content models, content fragments and providing JSON files
- testing content, troubleshooting, helping investigate issues, and provide fixes during AEM releases
- working closely with developers and designers to continuously create and improve content and how it’s delivered to the end user
- collaborating with our in-house SEO Specialists to ensure content is SEO informed and optimised
- using research and data to inform your work
- supporting designers to present complex information in a brilliant, personal, and simple way
- ensuring content is accurate, error free, accessible and compliant by following the Web Content Accessibility Guidelines (WCAG) and challenging when it isn't
- supporting content creation by proofreading and acting as a second pair of eyes to ensure accuracy and consistency of content
- using automated Accessibility testing tools, such as Wave or other browser plug-ins
- contributing to the overall CMS and content production and strategy model
- ensuring that best practice, governance and ways of working are being adhered to
- helping create and deliver training materials for using our publishing systems
- helping identify and implementing the best ways of working when delivering content
- proactively supporting and helping to organise the wider content editor community at BT
- proactively working with peers across engineering and product to identify and implement content automaton solutions, content delivery and management solutions
- provide occasional out of hours content support for major campaigns.
- Proven experience of creating, producing and updating content in AEM
- Ideally experienced using Headless CMS
- Experience in delivering content that adheres to SEO and web accessibility guidelines
- Involvement in maintaining ways of working, governance and guidance
- Supporting junior Content Editors
- Working with content publishing processes and content governance
- Experience working with agile, multi-disciplined teams in a fast-paced environment
- Experience in using data and insights to inform decisions and improve content.
There’s never been a more exciting time to join BT. We’re investing hundreds of millions of pounds into transforming the way we work to create, not just the most incredible digital experiences, but something that customers talk about to their friends and family as the best in the UK.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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