Marketing Specialist, Boots App - Boots UK

Overview:

Sitting within the Loyalty Proposition Team, you’ll be responsible for developing the marketing plan and managing the delivery of app communications to both acquire new customers and retain engaged customers.

About the role:

Reporting to the Marketing Manager, you’ll work cross functionally with internal and external stakeholders, to deliver the best customer communications whilst driving real commercial results. It’s a busy role that requires a customer focused mind-set, strong communication skills, attention to detail and great organisation.

Key Responsibilities:

• Support and deliver the marketing plan for app acquisition and retention communications,

including events, app offers and content – including Gamification, emails and third-party
marketing.

• Champion the Boots Advantage Card, ensuring the business is fully aligned on the role and

purpose

• Manage multi-channel (Email, App, Events) loyalty campaigns to provide a best-in-class

propositions for our customers.

• Manage agency and third parties to support the loyalty app strategy and to deliver clear,

concise and insightful briefs to ensure agencies have clear direction

• Drive KPI performance including channel engagement and incremental sales
• Review and assess commercial/customer impact and define opportunities#

About you:

• You'll have a strong background in marketing, ideally with experience in digital

communications.

• A creative individual with a customer-first mind set
• An excellent relationship builder with both internal and external

stakeholders

• Excellent attention to detail and accuracy along with solid organisational skills

and will be able to juggle multiple tasks and keep on track and to time

• You'll possess strong communication skills and have an analytical mind-set

Hybrid Working:

We offer our Support Office team members a flexible, hybrid working approach based upon empowerment, accountability, care and trust, which includes a balanced mix of remote and office-based working - this will be discussed with you as part of the application process.

Our Benefits:

• Boots Retirement Savings Plan
• Generous employee discount plus enhanced discounts for Boots brands, Boots Opticians and Boots Hearingcare
• Excellent onsite facilities including staff shop, opticians (including free eye tests for team members), gym, cafeteria, outdoor seating spaces and dry-cleaning service

We have a great range of benefits in addition to the above that offer flexibility to suit you; click here to view our full list of company benefits (*all rewards and benefits are subject to change and eligibility).

What’s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.